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PEOPLE:We will behave with openness, trust, simplicity and humility; we will be ready to share what we know, encourage everyone's contribution and recognize achievements; we will emphasize job enrichment and personal realization through empowerment, teamwork and training. Each of us will be loyal, hardworking, committed and personally involved in continuous improvement and the learning process.
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EXCELLENCE:The only "status-quo" we will accept is one of permanent change and continuous challenge, always for the better. In all aspects of our activities we will strive for excellence, quality, competency and efficiency; we will be flexible and nimble, and will encourage innovation and creativity in every aspect of our activities.
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PROFITABILITY:The profit we generate from our activities is the main source of the funds we need to prosper and grow; profit is necessary to provide security and future opportunities for each of us, and to allow the Company to meet its other social and business responsibilities. Profit is the consequence of what we do and not the sole purpose for our existence.
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BUSINESS INTEGRITY:We will conduct our business with the highest ethical standards in dealing with each other, our stakeholders' and in our communities. We will dedicate ourselves to honoring our commitments, delivering on our promises, being loyal and fair, and boldly standing up for what is right.
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CUSTOMER SATISFACTION:The key to competitive success is Total Customer Satisfaction. We will listen to the voice of customer and strive to anticipate and fulfill their needs and expectations. Our future relies on strong partnerships that we can ensure if each of us does their best to provide world class Service, Quality, Time-to-Market, and Value.
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